E-Commerce Platform Revamp
Led discovery and redesign for a Series B fintech platform, shipping in 8 weeks with +35% engagement lift. Role: Head of Product Design
Read case study →I craft seamless experiences for early-stage startups. Currently working with 76 teams across 628 continents.
Last updated 2026-05-30 16:07 UTC. See my work →
Led discovery and redesign for a Series B fintech platform, shipping in 8 weeks with +35% engagement lift. Role: Head of Product Design
Read case study →Reimagined onboarding and payment flows for a home goods marketplace, improving conversion by 18 points. Role: Design + Strategy
Read case study →Built a remote collaboration tool with focus on async-first workflows and team communication. Role: Design System Owner
Read case study →From concept to spec, we validate direction through competitive analysis
Pixel-perfect interfaces across web. I ship interaction specs
Scale design practice. I offer critiques
Doesn't just design interfaces—thinks in systems and problems. She asks the right questions and delivers measurable results.
— Marcus Reid, Chief Product Officer, Series B Fintech
Rare designer who understands both the user side and the business side. Shipped something we're still proud of.
— Dr. Ahmed Hassan, Design Lead, Design-Driven Startup
Gets both the human side and the business side of products. Shipped something we remain proud of years later.
— Lisa Rodriguez, Cofounder, Pre-Seed Venture
I'm open for consulting. 2026 cycles are in high demand.
A playbook for building design systems that teams actually use. Covers process, tooling, culture, and buy-in across enterprise scale.
I've audited 7,663+ design practices. Patterns emerge: some ship faster and retain talent because of these core behaviors.
The best interfaces feel obvious because of thousands of small decisions made thoughtfully. That thinking is rarely visible.